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広告関連法規

The Law of Advertising

James B. Astrachan, Donna Thomas, George E. Rosden & Peter E. Rosden (1973-2007)

4 vols. Looseleaf. 1973 to date.(追録年3回)

Matthew Bender. ISBN: 9780820513577

¥724,353

在庫あり

広告契約に係る各当事者(メディア、消費者、広告主、広告代理店)を規制する米国法規を詳細に分析。連邦・各州の関連法規、連邦取引委員会(FTC)の最新動向等に加え、世界各国における規制環境についても概説を収録しています。

【主な内容】

◆裁判管轄・税制・デジタル署名・侵害・広告主への請求等、ネット上の広告が抱える様々な法的問題点

◆連邦法・州法における消費者および競合者の救済

◆合衆国憲法上の争点

◆矯正広告(Corrective advertising)、比較広告、児童向け、法曹、医療関係、ケーブルテレビ、インターネット、証券、保険等の広告における留意点

◆広告収入の税務

◆抽選・おまけ等に関する各州の規制

◆国際的広告の法的問題点、等

【Table of Contents】

PART I: THE LAW GOVERNING THE RELATIONSHIP BETWEEN THE ORIGINATORS OF ADVERTISING

1. The Relationship Between Advertisers and Advertising Agencies

2. The Relationship Between the Media and Advertisers

3. The Relationship Between the Media and Advertising Agencies

PART II: CONSTITUTIONAL PROBLEMS IN ADVERTISING

4. The Federal Power to Regulate Advertising

5. The First Amendment in General

6. Commercial Advertising and the First Amendment

7. Access to the Media

8. [Reserved]

9. The Power to Order Affirmative Disclosures

PART III: COMPETITORS' REMEDIES

10. Fundamental Principles

11. Federal Remedies Available to Competitors

12. Exercise, Division and Conflicts of Powers and Conflict of Laws

13. State Remedies Available to Competitors

PART IV: CONSUMERS' REMEDIES

14. Consumers' Actions Based on Contents of Advertisements

15. Federal Remedies Available to Consumers

16. State Statutes Governing Advertising

PART V: BASIC PRINCIPLES OF FEDERAL TRADE COMMISSION CONTROL OF ADVERTISING

17. The Jurisdiction of the Federal Trade Commission in Advertising

18. Criteria for Representations, Untruth, Deception and Unfairness

19. Materiality As a Prerequisite for Action

20. The Public Interest As a Statutory Prerequisite for Action

21. Findings of Fact and Conclusions of Law

22. [Reserved]

PART VI: THE LAW REGARDING SPECIFIC STATEMENTS

23. Representations as to the Vendor and His Business

24. Representations as to the Origin of Merchandise

25. Representations as to Quantity

26. Representations as to Quality

27. Representations as to Effect

28. Representations as to Price

29. Testimonials and Endorsements

30. Pictorial Presentations

31. Comparative Advertising

PART VII: PROCEDURE BEFORE THE FEDERAL TRADE COMMISSION

32. Investigations and Rulemaking

33. Consent Agreement Procedure

34. The Issuance of Complaints

35. Procedure Before Administrative Law Judges

36. Procedure Before the Commission

37. Enforcement

PART VIII: JUDICIAL REVIEW

38. The Primary Jurisdiction Doctrine

39. Details of Judicial Review

PART IX: SELF-REGULATION

40. Introduction to Self-Regulation

41. Self-Regulation By The Participants In Advertising

42. National Self-Regulation

PART X: LIABILITIES OF THE PARTIES OF ADVERTISING

43. Liabilities of Advertisers

44. Liabilities of Advertising Agencies

45. Liabilities of Media

PART XI: SPECIAL ADVERTISING PROBLEMS

46. Advertising By Attorneys and Other Professionals

47. Advertising by Medical Professionals

48. Billboard Advertising

49. Advertisements Directed to Children

50. Insurance Company Advertising

51. Alcoholic Beverage Advertising

52. Advertising by Financial Institutions

53. Cable Television Advertising

54. Taxation and Advertising

55. Lotteries, Games of Chance, Sweepstakes, and Similar Promotional Marketing

56. Internet Advertising

57. Securities Advertising

58. Telemarketing

59. Direct Marketing

60-69. [Reserved]

PART XII: INTERNATIONAL ADVERTISING PRACTICES AND REGULATION

70. Africa

71. Asia

72. Australia

73. Central America

74. Europe

75. Middle East

76. North America

77. Pacific

78. South America

79. International Approaches to Advertising Regulation